Creating Products That Sell

Create A Product That Sells!

 Are you ready to start creating products and services that sell? There is nothing more nerve wrecking than getting excited about creating a product or program and to launch it and to only hear crickets and dead silence. It can be discouraging and I have seen some of the best entrepreneurs throw in the towel because of this, quite frankly I almost did myself.

Do you want to almost guarantee that you can create something that your ideal client absolutely wants and is ready to sign up to work with you? It starts with selling something that they just gotta have, and the best way to sell and create something that they just have to have is by simply asking them.

Achieving success in your business can be just that simple. I can’t tell you how many times I put so much energy, time and money into creating something to just have absolutely no buyers.

Here are 4 ideas to help you gain clarity and get good at creating products and services that sell.

  1. Create a survey. Ask people who you think would be your ideal clients to complete a simple quick survey for you and for best results, keep it simple, because if it is too long, you risk the chance of people not wanting to invest time to fill it out! Ask questions such “what’s your biggest challenge” and “if you had a magic wand, what is the number 1 thing, you wish would happen in your business?”
  2. Have a conversation. Do target market research by inviting people to jump on phone call with you so you can share your idea with them in return for their honest feedback, again keep it simple and ask for 15 minutes of their time. This 15 minutes could create a massive explosion in your business.
  3. Create a Facebook Group Poll. If you already have a FB group ask your community for their input on what types of programs they are looking for or what they would be interesting in buying. This will give you an idea of what topics you can cover inside your coaching programs and even how you can position your programs.
  4. Give a free assessment or strategy session in return.People are busy and it can be hard to get people on the phone with you, so as an incentive offer them a free assessment of strategy session as an appreciation for their time and allowing you in their space.

Now, the best way to create a service that sells is to take action! Go ask your community what they want from you and then deliver the goods!

PS. In Order to create a product or service the sales it’s important that you know who your ideal client is. Do you need help? Grab the Nail Your Ideal Client Worksheet Now! 

Blogging is Alive & Well

Blogging is Alive & Well

blogging is alive

Blogging is Alive & Well!

Social media is definitely changing how we receive and look at information and some are saying blogging is dead and that social media has killed it. However, they are dead wrong. In fact blogging is often the backbone for many businesses. Blogging is alive and well.  Blogging allows you to generate influence, build your authority and cultivate relationships with your clients and customers, while reaping the benefits of making a living doing something you, hopefully, love.

As long as you are giving value or entertaining your audience, your audience will read it so keep blogging and if you haven’t started a blog, now is the time, a blog is your online real estate.

FACT: 37% of marketers say blogs are the most valuable type of content marketing. (Source: Content Plus)

FACT: Company websites with blogs get 55% more visitors (Source: Content Plus)

FACT: 46% of people read blogs more than once a day. (Source: HubSpot)

FACT: Most people read 5-10 blogs. (Source: HubSpot)

So what is a blog really? A blog is an online website that has entries known as posts that appear from last entered to first in chronological order. Blogs feature comments from their readers, links to other sites and products and interaction with social media platforms. The format of blog posts can be written, images, videos, audios or any combination of these. Most blogs are created using specific software such as WordPress or Blogger.

There are many reasons people blog. Probably the original reason was to express thoughts and opinions, and that’s still a popular reason to blog. People also blog when they have something they want to market or promote, such as for a business or yourself.

Another reason is to help other people in similar situations as you, such as in parenting or health-related blogs. Or you might want to blog to establish yourself as an expert in your topic.

You could start a blog to connect with like-minded people. Or to make a difference in a cause you are passionate about, like social or environmental issues.

A good many blogs are created to make money by promoting products or services as well as other income-generating activities.

Other people simply blog as a creative outlet and to have fun. They may dedicate their blog to a particular actor or hobby.

Just about anything you want to know can often be found online in a blog. Not all of these blogs are profitable; some are just for information, some for non-profit.

If you’re like many new bloggers, you are most likely wanting to make your blog profitable. You need to know, though, that not all topics will be profitable. It’s best to do some research before you jump in with writing posts. You’ll want to see if there are people spending money in your niche.

You don’t want to be a copycat niche either. You’ll want to develop your own unique voice that people will listen to and come back for more.

Finally, you need to know what your unique selling proposition is, so people will instantly recognize your brand.

Are you a blogger? Share your blog below or pop on over to the Busy Mompreneur Mastermind and connect with other mom bloggers

Join TheBusy Mompreneur Mastermind – Exclusively for   women Click Here

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Social Media Marketing Tips for the Introvert Mompreneur

Marketing for the Introvert MomSocial Media Marketing Tips for the Introvert Mompreneur

 

Hey Mom are you a natural introvert?

Regardless if you are an introvert there’s no reason at all to shy away from marketing your business on social media. Don’t let the word ‘social’ scare you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many introverts get in touch with their extrovert side online.

 

Don’t Be a Hermit

If you’re using social media to market your business, consistency is important. But if you’re a true introvert, it’s easy to forget that there’s a whole world of people out there. All marketers need to schedule regular social media time and this is especially important for introverts. Check in to your social media account at least twice a day to see what’s going on and interact with your audience, friends, and followers.

 

Personal vs. Professional

It can be very uncomfortable sharing a great deal of your life publicly, but it is possible to keep your personal and professional life separate. This is actually a good idea for all marketers. Only reveal to your fans what you want them to know or what’s relevant to your marketing (for example, your experience in your niche, etc.). While it helps to show a little bit of your personal side in order to connect with others online, you can keep it to a minimum. How personal you need to get will also depend on the nature of your target market and niche.

 

Ease into It

If the idea of interacting with people online is scares the heck out of you, dip your toes in first rather than diving in head first. It’s okay to take baby steps, like all uncomfortable tasks, it takes practice to get good at socializing online. Practice commenting, asking questions, engaging in conversation, and so on. Set a goal for yourself to do X number of interactions each day. The more you socialize online on a regular schedule, the easier it will get.

 

Don’t Force It

There’s no reason to pretend you’re an extrovert. You’ll connect much better to your audience by being yourself. Some introverts feel pressured to come out of their shell online because that’s how everyone else appears, but it’s easier to build connections when you’re being your true authentic self.

 

Find Your People

Join groups that you’re interested in and that are relevant to your niche. When you do this, you’ll find that there are others online with similar interests and you’ll make connections with them. This makes it much easier to relate to your audience. You’ll also build important business relationships in a relaxed and casual way.

 

Find the Best Fit

Some things just don’t feel right. There may be a social network that just doesn’t fit with your introverted nature. For example, Twitter, which is all about real-time updates, can push you too far out of your comfort zone. If so, skip it and use a different site. While everyone needs to push beyond their comfort zone to grow, it doesn’t mean you need to tackle all the boundaries of that zone at once!

 

Coming out of Your Shell

Interactions on social media often don’t feel ‘real.’ Even though you’re interacting with people, the face-to-face element isn’t there. Sometimes what helps introverts come out of their shell is to connect with social media friends and followers outside of the social media site. Meet with them in person or even talk to them on chat or Skype. Then, when you “see” them online, you’ll find it easier to engage in conversation.

 

If you’re still wary of getting involved in social media, here’s a good confidence-booster. Whatever you’re doing on the site, make sure that you’re adding value. If you don’t feel that you’re adding enough value, find a way to give more. Be overly generous and you’ll find it easy to make friends and gain followers.

 

I hope you enjoy these tips and you take something away that you can implement in your marketing strategy, so that you can be, do, and have more.

Action Step:

1. Share this post and Inspire Others

2. Let me know what  social media marekting  strategies you will be implementing

 

Unleash Your Passion!!

Xoxo

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PPS. If you enjoyed this article, you may also enjoy these:

Unstoppable Confidence, Home Study Course

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 6 Steps to Boost Your Self Confidence.  Blog Post

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