9 Online Marketing Tips That Get Results

9 Online Marketing Tips That Get Results

9 Online Marketing Tips That Get Results

Using all of these things to set up a systematic marketing effort that never stops producing potential clients, while also keeping your current clients happy, is a skill that you can develop and improve upon. Good marketing doesn’t just happen – it’s planned. As they say, “If you fail to plan, you plan to fail.” You may be sick of hearing that particular quote but whoever said it first was a genius, because nothing is truer when it comes to marketing that gets results.

  1. Set Your Goals and Objectives – Write down your biggest dream, and then quantify it so that it’s measurable. Example: “To create a steady stream of new client leads at a rate of approximately 4 new leads per month.”
  2. Define Your Strategy – Write in a sentence what you hope to accomplish with marketing. Example: “To create a consistent online presence across the web, establishing expertise on social media networks, my website, and in-person events.”
  3. Your Website Is Your Storefront – It is a fact that online your website is your storefront; it is the center of your existence. Your storefront is not on social media; it’s not anyplace else but your website. Everything should start and end with your website. Every appearance, every ad, every social media update should all lead to your website where your audience can sign up for your newsletter and get more information.
  4. Pay Per Click Marketing – You may think that there is no place for PPC for someone who offers services to business owners. However, if you do it strategically on Facebook or other social media, you can use a lead magnet such as a free report, checklist, or something that solves one problem for your ideal client to lead people to sign up for your email list. Ensure that the freebie is targeted toward your audience and not too general.
  5. Content Marketing – This is probably one of the most important forms of marketing you will do online, which encompasses much of all the other types of marketing online too. Pretty much everything else starts with content marketing. Generating content for all your online real estate needs to be a priority.
  6. Email Marketing – Once you get people signed up for your email list, you need to have a plan of action that teaches them what you offer once they sign up. Don’t start marketing the list until you have the follow up designed.
  7. Be Seen and Heard Everywhere – It’s important to take advantage of guest blogging, articles, interviewing, speaking and other engagements online and offline to establish your expertise. You want your name to be recognized.
  8. Social Networking – Don’t join a social networking platform unless you are willing to actually get involved. Having a profile on a network if you’re not going to be active will be useless to your needs.
  9. Affiliate Marketing – Even as a service provider, coach, or someone who works with business owners, you can have an affiliate program that enables other people to market your services and products for you. Having an army of marketers behind you can be very lucrative.

 

Putting into practice these tips will help you turn your online marketing into a lead-generating bonanza. Remember: Develop your goals and objectives, create a plan, implement the plan, and follow through. Repeat

PPS. For more tips on how to build your online business grab my free Online Business Checklist  http://lakeishahankins.com/ob-free-checklist/

 

 

 

 

 

 

LaKeishaHankins.com

Direct: (404) 828-0879

 

Let’s Connect

Facebook: http://www.Facebook.com/LaKeishaHankins

Entrepreneur Unleashed Mastermind: https://www.facebook.com/groups/EntrepreneurUnleashedMastermind/

YouTube:  https://www.youtube.com/user/lakeishahankins

8 Ways to Develop Your Online Presence

8 Ways to Develop Your Online Presence

 

8 Ways to Develop Your Online Presence

Your online presence consists of everything that you use to get your name out there online. It’s important that you create a plan of action and design the marketing collateral that you need to impress your audience. The following ideas will help you develop your online presence to get the word out about your services.

  1. Create or Have a Professional Website
    Don’t skimp on your website. It is the main source by which your clients will learn about your offerings. It should be designed to appeal to your audience in terms of design, content, copywriting, layout and navigation.
  2. Create or Have Created a Well Crafted Lead Magnet
    Often called “lead bait” or “freebies,” this product is designed to get leads to sign up for your email list. You may deliver a newsletter, updates, and more via the email list, but the product that you create should be laser-focused on your audience – to the point that they know it’s meant for them and they have to have it.
  1. Create or Have Created Some Audios and/or Videos
    You can create these by repurposing a webinar or podcast. These types of information will impress your audience, especially if you are giving away the information that helps your audience answer questions or solve a problem that you know that they have. This will further cement your online presence as one that is in service to your audience.
  2. Publish an EBook
    The barriers to entry are very low today when it comes to publishing, but it doesn’t take away from what you can do with a published eBook. Write, or have ghostwritten, an eBook solving a problem or teaching your audience something important. Not only can this be a source that helps establish your expertise, but it can also be another income stream.
  3. Form an Active Social Media Presence
    Sign up and create accounts for any social media networks that you believe your audience uses and takes part in. Fill out the profiles completely, keeping a cohesive brand throughout, but taking into consideration the unique nature of each network. It’s best if you focus on only one at a time so that you can make the account truly reflective of your business and what you offer clients. Then as you get used to keeping up with one, add another. Just don’t allow any of them to go dark. They must have unique information disseminated on them on a regular basis to be of any use to you or your clients.
  4. Blog Regularly, Pointedly, and Consistently
    When you blog, talk directly to your audience addressing a very small laser focused issue in each blog post. You’ll want to develop a distinctive voice on your blog; a style and format that you keep consistent. Try to blog three to five times a week for the best results. But, avoid putting up content that has no purpose or meaning to your audience.
  5. Develop an Autoresponder Series
    Be prepared for people to sign up for your email list by creating an autoresponder series. Arrange for it to go out about once a week for at least three or four months. You can always add more to it later. The series needs to be evergreen information that is not dependent on dates. You can use the email list to send outdated and time-sensitive material, blog updates, and more current information too.
  6. Design a Client Questionnaire – To ensure that you get a good match with your clients, craft a questionnaire that ensures that they are ready to work with you. Try not to make the questions too long, but design it in such a way as to screen out those who would not fit with your business and bring in your ideal clients.

 

Build your online presence and then use everything at your disposal to build trust with leads, potential clients, and clients. This will ensure not only that you work only with those who most matches your needs, but also that you only work with people who really need what you have to offer. Everyone will be happier that way because you’ll keep more clients, get more referrals, and keep everyone long term.

 

 

 

 

 

 

 

 

 

 

 

 

 

LaKeishaHankins.com

Direct: (404) 828-0879

 

Let’s Connect

Facebook: http://www.Facebook.com/LaKeishaHankins

Entrepreneur Unleashed Mastermind: https://www.facebook.com/groups/EntrepreneurUnleashedMastermind/

YouTube:  https://www.youtube.com/user/lakeishahankins

Creating Products That Sell

Create A Product That Sells!

 Are you ready to start creating products and services that sell? There is nothing more nerve wrecking than getting excited about creating a product or program and to launch it and to only hear crickets and dead silence. It can be discouraging and I have seen some of the best entrepreneurs throw in the towel because of this, quite frankly I almost did myself.

Do you want to almost guarantee that you can create something that your ideal client absolutely wants and is ready to sign up to work with you? It starts with selling something that they just gotta have, and the best way to sell and create something that they just have to have is by simply asking them.

Achieving success in your business can be just that simple. I can’t tell you how many times I put so much energy, time and money into creating something to just have absolutely no buyers.

Here are 4 ideas to help you gain clarity and get good at creating products and services that sell.

  1. Create a survey. Ask people who you think would be your ideal clients to complete a simple quick survey for you and for best results, keep it simple, because if it is too long, you risk the chance of people not wanting to invest time to fill it out! Ask questions such “what’s your biggest challenge” and “if you had a magic wand, what is the number 1 thing, you wish would happen in your business?”
  2. Have a conversation. Do target market research by inviting people to jump on phone call with you so you can share your idea with them in return for their honest feedback, again keep it simple and ask for 15 minutes of their time. This 15 minutes could create a massive explosion in your business.
  3. Create a Facebook Group Poll. If you already have a FB group ask your community for their input on what types of programs they are looking for or what they would be interesting in buying. This will give you an idea of what topics you can cover inside your coaching programs and even how you can position your programs.
  4. Give a free assessment or strategy session in return.People are busy and it can be hard to get people on the phone with you, so as an incentive offer them a free assessment of strategy session as an appreciation for their time and allowing you in their space.

Now, the best way to create a service that sells is to take action! Go ask your community what they want from you and then deliver the goods!

PS. In Order to create a product or service the sales it’s important that you know who your ideal client is. Do you need help? Grab the Nail Your Ideal Client Worksheet Now! 

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