Blogging is Alive & Well!
Social media is definitely changing how we receive and look at information and some are saying blogging is dead and that social media has killed it. However, they are dead wrong. In fact blogging is often the backbone for many businesses. Blogging is alive and well. Blogging allows you to generate influence, build your authority and cultivate relationships with your clients and customers, while reaping the benefits of making a living doing something you, hopefully, love.
As long as you are giving value or entertaining your audience, your audience will read it so keep blogging and if you haven’t started a blog, now is the time, a blog is your online real estate.
FACT: 37% of marketers say blogs are the most valuable type of content marketing. (Source: Content Plus)
FACT: Company websites with blogs get 55% more visitors (Source: Content Plus)
FACT: 46% of people read blogs more than once a day. (Source: HubSpot)
FACT: Most people read 5-10 blogs. (Source: HubSpot)
So what is a blog really? A blog is an online website that has entries known as posts that appear from last entered to first in chronological order. Blogs feature comments from their readers, links to other sites and products and interaction with social media platforms. The format of blog posts can be written, images, videos, audios or any combination of these. Most blogs are created using specific software such as WordPress or Blogger.
There are many reasons people blog. Probably the original reason was to express thoughts and opinions, and that’s still a popular reason to blog. People also blog when they have something they want to market or promote, such as for a business or yourself.
Another reason is to help other people in similar situations as you, such as in parenting or health-related blogs. Or you might want to blog to establish yourself as an expert in your topic.
You could start a blog to connect with like-minded people. Or to make a difference in a cause you are passionate about, like social or environmental issues.
A good many blogs are created to make money by promoting products or services as well as other income-generating activities.
Other people simply blog as a creative outlet and to have fun. They may dedicate their blog to a particular actor or hobby.
Just about anything you want to know can often be found online in a blog. Not all of these blogs are profitable; some are just for information, some for non-profit.
If you’re like many new bloggers, you are most likely wanting to make your blog profitable. You need to know, though, that not all topics will be profitable. It’s best to do some research before you jump in with writing posts. You’ll want to see if there are people spending money in your niche.
You don’t want to be a copycat niche either. You’ll want to develop your own unique voice that people will listen to and come back for more.
Finally, you need to know what your unique selling proposition is, so people will instantly recognize your brand.
Are you a blogger? Share your blog below or pop on over to the Busy Mompreneur Mastermind and connect with other mom bloggers