Why Tracking Is Essential For Meeting Your Business Goals
In order to meet your business goals, tracking various aspects of your daily business is vital. You need to know who your customers are, how they find you, how much you make and how that can affect the outcome of your business. The following information will give you some suggestions on statistics you should be monitoring and why tracking is essential for meeting your business goals.
Where the Customers Come From
It is very important to find out how your customers get to you. You need to know if they saw your website, liked your Facebook page, read an ad in the paper, listened to a recommendation from a past client or simply just found you by luck.
With electronic publicity it is easier to track how many page views, likes and internet traffic you get but other forms of media may be harder to measure. You might need to invest in a census bureau to make calls and find out how the majority of your customers come to know your business.
Once you know how customers find you, you’ll know where to concentrate and expand your efforts to find more customers in future.
Who Sees Your Ads and/or Products?
You need to know what audience you are reaching. For example, if you sell a product for children, you need to make sure commercials come on during times when they are at home. If you have printed material it needs to be shown to adults in that social group. You would not want to have your publicity shown to retirees, just like if you owned a real estate company you would not want your publicity targeted towards teens.
Finding out who sees your products or services is just another way of tracking how well you are reaching your targeted audience. It also means you can set better goals on how to find more customers in the coming year.
Changes in the Numbers
Whenever you notice a change in numbers, whether it be in losses or profits, rises or falls in web traffic or difference in the amount of customers, you can compare all of your data to find the cause. Whether the changes you see are good or bad, if you keep good records you will be able to determine where that change occurred, fix it if need be or invest more time in it if you are getting good results.
Trying to track your own statistics may be a difficult task, but very much worth it. You might want to consider hiring outside help to assist with the task. Once you have, you’ll be in a better position to know (a) if you’re meeting your current business goals and (b) which goals you should set to help improve your business even further.
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