Which Tasks Should You Do in Your Part Time Hours?
Deciding which tasks to work on in a limited amount of time can make you feel stressed. But it’s easier to manage than you might think. You basically have four branches of your business:
You should be creating something in your business. That could be a piece of new content that reviews a product, an eBook, a viral report that you plan to launch with money links in it, etc.
Once created, you’ll be focusing on promoting your online pages. The most successful entrepreneurs are those who don’t stop at task #1 – they’re the ones who really dig into the promotional aspect of their business and build a brand and a buzz for their business.
You can do that through social marketing (like using Twitter, Google Plus, Facebook, YouTube, etc.). You can also write press releases, participate in forums, and comment on blogs to help promote your online offers.
There’s a difference between promotion and traffic, although some entrepreneurs use the terms interchangeably. Promotion is how you develop a name for yourself. It’s how you engage people and create loyal customers.
Traffic is the mere act of getting your target audience to your site so that they can build that connection with you and convert into paying customers. Traffic can be achieved through your promotions (like when you Tweet a link to your site), but you can also use different methods.
If you’re building a list of subscribers, you always want to notify them whenever you have something new up. This includes blog posts, reviews, and even new products for sale.
You can also purchase advertising for traffic using things like Pay Per Click ads on Google, or by purchasing solo ads that go out to another marketer’s list of subscribers.
Analysis is something that never ends. Some people never tackle this task – and subsequently, their business doesn’t achieve the most success that it could if they’d just paid attention to the details.
You need to analyze what you’re doing online and always look for ways to:
- Improve your products
- Increase your traffic
- Heighten your conversion rate
For example, if you have sales copy for one of your own info products, you want to always be split testing to see how one element performs against another one. You’ll have two identical copies of the same sales letter – with just one item slightly different so you can see which one out-performs the other.
It might be something as simple as the color of your text, or a headline change. Maybe the font, or an image you’re using will make a different. Everything should be tested and tracked over time.
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