Are You Building A Highly Targeted List?

Are You Building A Highly Targeted List?

Are You Building A Highly Targeted List?

If you’ve already started building your list but you’re not sure whether you’re building a targeted list or not, it’s okay. It’s not too late. Keep the list you have but start over with how you identify your audience, attract them to sign up for your list, and engage with them. The people who aren’t ideal will naturally drop off your list over time.

Know Your Audience

It’s been said multiple times but you must know your audience. If you’re not sure right now who your audience is it’s important to drill down and figure it out. You should be able to create an audience avatar that you can look to before creating a single product or marketing message. When you do that you’ll be more targeted in what you create and in who you attract.

Know Your Customer

When people purchase from you, get to know them more. When you really know your customer, it’ll help you better target your audience because you’re going to get a bigger picture of the type of people who need and want your products or services. Over time, as you get more customers your audience avatar should represent your ideal customer.

Go After Them

The way you go after your audience and ideal customer is to know them. When you know them, you’ll know where they hang out, what they do in their spare time, and even what keeps them up at night. You can use that information to craft the right messages on all platforms that your audience likes whether that is a Facebook Group, a Live Event, or something else entirely.

Segment Your List

You can think of your email list in many ways. But, it’s one list segmented based on the preferences you set up. At the least, a list should be segmented to put customers in one segment, leads (audience) on another segment. When you develop more lead magnets, more products, and more services you’ll have more segments which can be automatically happen based on their behavior as you set it up in your autoresponder using the methods that system has such as tagging.

Engage Your List

It’s imperative that once you get people on your list you craft messages that will keep them engaged. It starts with your welcome message and it doesn’t end. Even if they buy a product or service from you, your relationship should continue, just in a different way on a segmented and appropriate part of your list based on their behavior. You can even reactivate a list with the right message.

If you’re unsure if your list is targeted or not craft a message to them offering a freebie that you think they’d all like and market it to your list as you would elsewhere. If they click through, then you can move them to a new segment of your list as active responders who act.  The people who don’t act, may not be your people. That’s okay. You can either clean them from your list or send more aggressive messages so that they either act or cleanse themselves of your list.

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Which Tasks Should You Do in Your Part Time Hours?

Which Tasks Should You Do in Your Part Time Hours?

Which Tasks Should You Do in Your Part Time Hours?

Which Task Should You Do In Your Part Time Hours

Deciding which tasks to work on in a limited amount of time can make you feel stressed. But it’s easier to manage than you might think. You basically have four branches of your business:

  1. Creation
  2. Promotion
  3. Traffic
  4. Analysis

 

You should be creating something in your business. That could be a piece of new content that reviews a product, an eBook, a viral report that you plan to launch with money links in it, etc.

 

Once created, you’ll be focusing on promoting your online pages. The most successful entrepreneurs are those who don’t stop at task #1 – they’re the ones who really dig into the promotional aspect of their business and build a brand and a buzz for their business.

 

You can do that through social marketing (like using Twitter, Google Plus, Facebook, YouTube, etc.). You can also write press releases, participate in forums, and comment on blogs to help promote your online offers.

 

There’s a difference between promotion and traffic, although some entrepreneurs use the terms interchangeably. Promotion is how you develop a name for yourself. It’s how you engage people and create loyal customers.

 

Traffic is the mere act of getting your target audience to your site so that they can build that connection with you and convert into paying customers. Traffic can be achieved through your promotions (like when you Tweet a link to your site), but you can also use different methods.

 

If you’re building a list of subscribers, you always want to notify them whenever you have something new up. This includes blog posts, reviews, and even new products for sale.

 

You can also purchase advertising for traffic using things like Pay Per Click ads on Google, or by purchasing solo ads that go out to another marketer’s list of subscribers.

 

Analysis is something that never ends. Some people never tackle this task – and subsequently, their business doesn’t achieve the most success that it could if they’d just paid attention to the details.

 

You need to analyze what you’re doing online and always look for ways to:

 

  • Improve your products
  • Increase your traffic
  • Heighten your conversion rate

 

For example, if you have sales copy for one of your own info products, you want to always be split testing to see how one element performs against another one. You’ll have two identical copies of the same sales letter – with just one item slightly different so you can see which one out-performs the other.

 

It might be something as simple as the color of your text, or a headline change. Maybe the font, or an image you’re using will make a different. Everything should be tested and tracked over time.

 

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Balancing Life and Work for Part Time Entrepreneurs

Balancing Life and Work for Part Time Entrepreneurs

Balancing Life and Work for Part Time Entrepreneurs
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Perhaps the biggest obstacle any work at home man or woman faces is the balance of life and work. You have to eliminate distractions – whether it’s the TV or a family member – and get things done with the few hours you have to invest in your business.

Make sure your loved ones understand what it is you need to do during your work hours. Sometimes family gets confused because they see you home yet you’re saying that you’re working.

Any interruption is a pull on your resources that contribute to your profit plan. But of course, working from home is also a perk. If your whole reason for doing this is so you can enjoy more time with your kids, for example – then by all means, put the keyboard down and hold them for a few minutes if they need you!

You’ll need to make sure that you get plenty of sleep and keep yourself from becoming run down. Sometimes we bite off more than we can chew and you end up exhausted and uninspired to work on your business.

Take some time this week to create a schedule and write down your business hours and schedule your business hours and family time hours and try your best to stick with it.  In order to succeed in your business, you have to get Focused.

 

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Which Online Business Models Work Best for Part Timers?

Which Online Business Models Work Best for Part Timers?

Which Online Business Models Work Best for Part Timers?

There are so many options to choose from. Is one better than another for those who only work on their business part time? Not necessarily. But sometimes it can interfere, depending on the business model and your schedule.

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For example, you might not be able to pursue a service-oriented business life ghostwriting or graphics or web design if you never know exactly how much time you’ll have to work on your business.

 

It’s possible that your life is hectic and you’re pursuing this as a “when I have a few spare moments” goal. That’s perfectly okay, too! You just need to find something that fits your schedule so that you don’t wind up with angry clients and customers because you didn’t meet a deadline.

 

If you do have set hours and you know that you have exactly 2 hours a day to put into your business and that you can write 5 pages of content, then you can figure out a delivery schedule for ghostwriting, for example – and you wouldn’t be putting your business reputation at risk.

 

You also want to allow for physical and mental exhaustion. If you’re already stretched to the gills with work and life and trying to supplement your income with a part time endeavor online, then you might want something where it comes easy to you – not something that you struggle to learn and master.

 

Blogging is a great business model because it enables you to work when you can and pull in a variety of profits. For example, your income can be derived on a blog from:

 

  • Banner ad revenue
  • AdSense links
  • Tangible affiliate reviews
  • Digital affiliate reviews
  • Your own info product creations (like eBooks)

The great thing about schedules is that blogging allows you to schedule blogs ahead of time, so if you have more time on one day, you can queue up a few days’ worth of blog posts and let them automatically go live without you having to log in and publish them.

 

Coaching may or may not be a good business model for you because it requires you to be available at certain times of the day. If you’re a day worker planning to work on your part time business at night, that may not work for your clients – or it could be perfect timing! It depends on the niche and each individual’s needs.

 

A membership site can pull in quite a bit of money for you – and it doesn’t require you to be there daily except to make sure things are running smoothly. You can create an entire membership ahead of time that drip feeds to your customers when they sign up. Then you can spend the bulk of your work hours on marketing and promotion.

Grab Free Access to My Membership Site

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Things like affiliate marketing and info product development are all easy to pursue as a part time work at home individual. You write when you can – even on your lunch hour at work – and publish whenever something is completed.

If you are looking for a simple business model where you can make money online without recruiting click here to reclaim your freedom and watch this 7 minute video on how you can start making an extra stream of income online this week, click here

 

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