9 Online Marketing Tips That Get Results

9 Online Marketing Tips That Get Results

9 Online Marketing Tips That Get Results

Using all of these things to set up a systematic marketing effort that never stops producing potential clients, while also keeping your current clients happy, is a skill that you can develop and improve upon. Good marketing doesn’t just happen – it’s planned. As they say, “If you fail to plan, you plan to fail.” You may be sick of hearing that particular quote but whoever said it first was a genius, because nothing is truer when it comes to marketing that gets results.

  1. Set Your Goals and Objectives – Write down your biggest dream, and then quantify it so that it’s measurable. Example: “To create a steady stream of new client leads at a rate of approximately 4 new leads per month.”
  2. Define Your Strategy – Write in a sentence what you hope to accomplish with marketing. Example: “To create a consistent online presence across the web, establishing expertise on social media networks, my website, and in-person events.”
  3. Your Website Is Your Storefront – It is a fact that online your website is your storefront; it is the center of your existence. Your storefront is not on social media; it’s not anyplace else but your website. Everything should start and end with your website. Every appearance, every ad, every social media update should all lead to your website where your audience can sign up for your newsletter and get more information.
  4. Pay Per Click Marketing – You may think that there is no place for PPC for someone who offers services to business owners. However, if you do it strategically on Facebook or other social media, you can use a lead magnet such as a free report, checklist, or something that solves one problem for your ideal client to lead people to sign up for your email list. Ensure that the freebie is targeted toward your audience and not too general.
  5. Content Marketing – This is probably one of the most important forms of marketing you will do online, which encompasses much of all the other types of marketing online too. Pretty much everything else starts with content marketing. Generating content for all your online real estate needs to be a priority.
  6. Email Marketing – Once you get people signed up for your email list, you need to have a plan of action that teaches them what you offer once they sign up. Don’t start marketing the list until you have the follow up designed.
  7. Be Seen and Heard Everywhere – It’s important to take advantage of guest blogging, articles, interviewing, speaking and other engagements online and offline to establish your expertise. You want your name to be recognized.
  8. Social Networking – Don’t join a social networking platform unless you are willing to actually get involved. Having a profile on a network if you’re not going to be active will be useless to your needs.
  9. Affiliate Marketing – Even as a service provider, coach, or someone who works with business owners, you can have an affiliate program that enables other people to market your services and products for you. Having an army of marketers behind you can be very lucrative.

 

Putting into practice these tips will help you turn your online marketing into a lead-generating bonanza. Remember: Develop your goals and objectives, create a plan, implement the plan, and follow through. Repeat

PPS. For more tips on how to build your online business grab my free Online Business Checklist  http://lakeishahankins.com/ob-free-checklist/

 

 

 

 

 

 

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Direct: (404) 828-0879

 

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Which Tasks Should You Do in Your Part Time Hours?

Which Tasks Should You Do in Your Part Time Hours?

Which Tasks Should You Do in Your Part Time Hours?

Which Task Should You Do In Your Part Time Hours

Deciding which tasks to work on in a limited amount of time can make you feel stressed. But it’s easier to manage than you might think. You basically have four branches of your business:

  1. Creation
  2. Promotion
  3. Traffic
  4. Analysis

 

You should be creating something in your business. That could be a piece of new content that reviews a product, an eBook, a viral report that you plan to launch with money links in it, etc.

 

Once created, you’ll be focusing on promoting your online pages. The most successful entrepreneurs are those who don’t stop at task #1 – they’re the ones who really dig into the promotional aspect of their business and build a brand and a buzz for their business.

 

You can do that through social marketing (like using Twitter, Google Plus, Facebook, YouTube, etc.). You can also write press releases, participate in forums, and comment on blogs to help promote your online offers.

 

There’s a difference between promotion and traffic, although some entrepreneurs use the terms interchangeably. Promotion is how you develop a name for yourself. It’s how you engage people and create loyal customers.

 

Traffic is the mere act of getting your target audience to your site so that they can build that connection with you and convert into paying customers. Traffic can be achieved through your promotions (like when you Tweet a link to your site), but you can also use different methods.

 

If you’re building a list of subscribers, you always want to notify them whenever you have something new up. This includes blog posts, reviews, and even new products for sale.

 

You can also purchase advertising for traffic using things like Pay Per Click ads on Google, or by purchasing solo ads that go out to another marketer’s list of subscribers.

 

Analysis is something that never ends. Some people never tackle this task – and subsequently, their business doesn’t achieve the most success that it could if they’d just paid attention to the details.

 

You need to analyze what you’re doing online and always look for ways to:

 

  • Improve your products
  • Increase your traffic
  • Heighten your conversion rate

 

For example, if you have sales copy for one of your own info products, you want to always be split testing to see how one element performs against another one. You’ll have two identical copies of the same sales letter – with just one item slightly different so you can see which one out-performs the other.

 

It might be something as simple as the color of your text, or a headline change. Maybe the font, or an image you’re using will make a different. Everything should be tested and tracked over time.

 

challenge

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2 Weeks to Unleash Your Business

2  Weeks to Unleash Your Business

2 Weeks to Unleash Your Business

If you are thinking of starting your own business, the time to do it is now.  It’s important that you IMG_5513create a business plan. Having a business plans goes a long way it will prepare for what is to come and help create the vision for your business.

This is one of the most important steps as well as one of the most important takes that are skipped over by aspiring entrepreneurs, regardless if you are brand new out the gate or looking to turn your hobby or side gig into a full time business, a business plan is a must.

Just as you wouldn’t drive from Las Vegas to Georgia without a map, you shouldn’t jump into business with road map for success. Of course having a business plan doesn’t guarantee your success.

For years I avoided this part of the process, it took me hiring a business coach until I finally realized the importance of having a business plan. I thought having a vision and passion was enough, I was wrong.

A business plan is your road map to success and it doesn’t have to be 30 pages, it can be as simple as one page, keep it simple, but if you feel stuck check out the Unleash Your Business Coaching program.

Having a 3-5 year business plan, will help you stay focused and say No to the things that are not in alignment with your vision and purpose.

Putting your business plan on paper helps you to gain clarity when opportunities or distractions arise.
To learn more about creating your simple business plan grab my 3 Day Unleashed Training Series. Click Here

 

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Creating Products That Sell

Create A Product That Sells!

 Are you ready to start creating products and services that sell? There is nothing more nerve wrecking than getting excited about creating a product or program and to launch it and to only hear crickets and dead silence. It can be discouraging and I have seen some of the best entrepreneurs throw in the towel because of this, quite frankly I almost did myself.

Do you want to almost guarantee that you can create something that your ideal client absolutely wants and is ready to sign up to work with you? It starts with selling something that they just gotta have, and the best way to sell and create something that they just have to have is by simply asking them.

Achieving success in your business can be just that simple. I can’t tell you how many times I put so much energy, time and money into creating something to just have absolutely no buyers.

Here are 4 ideas to help you gain clarity and get good at creating products and services that sell.

  1. Create a survey. Ask people who you think would be your ideal clients to complete a simple quick survey for you and for best results, keep it simple, because if it is too long, you risk the chance of people not wanting to invest time to fill it out! Ask questions such “what’s your biggest challenge” and “if you had a magic wand, what is the number 1 thing, you wish would happen in your business?”
  2. Have a conversation. Do target market research by inviting people to jump on phone call with you so you can share your idea with them in return for their honest feedback, again keep it simple and ask for 15 minutes of their time. This 15 minutes could create a massive explosion in your business.
  3. Create a Facebook Group Poll. If you already have a FB group ask your community for their input on what types of programs they are looking for or what they would be interesting in buying. This will give you an idea of what topics you can cover inside your coaching programs and even how you can position your programs.
  4. Give a free assessment or strategy session in return.People are busy and it can be hard to get people on the phone with you, so as an incentive offer them a free assessment of strategy session as an appreciation for their time and allowing you in their space.

Now, the best way to create a service that sells is to take action! Go ask your community what they want from you and then deliver the goods!

PS. In Order to create a product or service the sales it’s important that you know who your ideal client is. Do you need help? Grab the Nail Your Ideal Client Worksheet Now! 

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