9 Online Marketing Tips That Get Results

9 Online Marketing Tips That Get Results

9 Online Marketing Tips That Get Results

Using all of these things to set up a systematic marketing effort that never stops producing potential clients, while also keeping your current clients happy, is a skill that you can develop and improve upon. Good marketing doesn’t just happen – it’s planned. As they say, “If you fail to plan, you plan to fail.” You may be sick of hearing that particular quote but whoever said it first was a genius, because nothing is truer when it comes to marketing that gets results.

  1. Set Your Goals and Objectives – Write down your biggest dream, and then quantify it so that it’s measurable. Example: “To create a steady stream of new client leads at a rate of approximately 4 new leads per month.”
  2. Define Your Strategy – Write in a sentence what you hope to accomplish with marketing. Example: “To create a consistent online presence across the web, establishing expertise on social media networks, my website, and in-person events.”
  3. Your Website Is Your Storefront – It is a fact that online your website is your storefront; it is the center of your existence. Your storefront is not on social media; it’s not anyplace else but your website. Everything should start and end with your website. Every appearance, every ad, every social media update should all lead to your website where your audience can sign up for your newsletter and get more information.
  4. Pay Per Click Marketing – You may think that there is no place for PPC for someone who offers services to business owners. However, if you do it strategically on Facebook or other social media, you can use a lead magnet such as a free report, checklist, or something that solves one problem for your ideal client to lead people to sign up for your email list. Ensure that the freebie is targeted toward your audience and not too general.
  5. Content Marketing – This is probably one of the most important forms of marketing you will do online, which encompasses much of all the other types of marketing online too. Pretty much everything else starts with content marketing. Generating content for all your online real estate needs to be a priority.
  6. Email Marketing – Once you get people signed up for your email list, you need to have a plan of action that teaches them what you offer once they sign up. Don’t start marketing the list until you have the follow up designed.
  7. Be Seen and Heard Everywhere – It’s important to take advantage of guest blogging, articles, interviewing, speaking and other engagements online and offline to establish your expertise. You want your name to be recognized.
  8. Social Networking – Don’t join a social networking platform unless you are willing to actually get involved. Having a profile on a network if you’re not going to be active will be useless to your needs.
  9. Affiliate Marketing – Even as a service provider, coach, or someone who works with business owners, you can have an affiliate program that enables other people to market your services and products for you. Having an army of marketers behind you can be very lucrative.

 

Putting into practice these tips will help you turn your online marketing into a lead-generating bonanza. Remember: Develop your goals and objectives, create a plan, implement the plan, and follow through. Repeat

PPS. For more tips on how to build your online business grab my free Online Business Checklist  http://lakeishahankins.com/ob-free-checklist/

 

 

 

 

 

 

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8 Ways to Develop Your Online Presence

8 Ways to Develop Your Online Presence

 

8 Ways to Develop Your Online Presence

Your online presence consists of everything that you use to get your name out there online. It’s important that you create a plan of action and design the marketing collateral that you need to impress your audience. The following ideas will help you develop your online presence to get the word out about your services.

  1. Create or Have a Professional Website
    Don’t skimp on your website. It is the main source by which your clients will learn about your offerings. It should be designed to appeal to your audience in terms of design, content, copywriting, layout and navigation.
  2. Create or Have Created a Well Crafted Lead Magnet
    Often called “lead bait” or “freebies,” this product is designed to get leads to sign up for your email list. You may deliver a newsletter, updates, and more via the email list, but the product that you create should be laser-focused on your audience – to the point that they know it’s meant for them and they have to have it.
  1. Create or Have Created Some Audios and/or Videos
    You can create these by repurposing a webinar or podcast. These types of information will impress your audience, especially if you are giving away the information that helps your audience answer questions or solve a problem that you know that they have. This will further cement your online presence as one that is in service to your audience.
  2. Publish an EBook
    The barriers to entry are very low today when it comes to publishing, but it doesn’t take away from what you can do with a published eBook. Write, or have ghostwritten, an eBook solving a problem or teaching your audience something important. Not only can this be a source that helps establish your expertise, but it can also be another income stream.
  3. Form an Active Social Media Presence
    Sign up and create accounts for any social media networks that you believe your audience uses and takes part in. Fill out the profiles completely, keeping a cohesive brand throughout, but taking into consideration the unique nature of each network. It’s best if you focus on only one at a time so that you can make the account truly reflective of your business and what you offer clients. Then as you get used to keeping up with one, add another. Just don’t allow any of them to go dark. They must have unique information disseminated on them on a regular basis to be of any use to you or your clients.
  4. Blog Regularly, Pointedly, and Consistently
    When you blog, talk directly to your audience addressing a very small laser focused issue in each blog post. You’ll want to develop a distinctive voice on your blog; a style and format that you keep consistent. Try to blog three to five times a week for the best results. But, avoid putting up content that has no purpose or meaning to your audience.
  5. Develop an Autoresponder Series
    Be prepared for people to sign up for your email list by creating an autoresponder series. Arrange for it to go out about once a week for at least three or four months. You can always add more to it later. The series needs to be evergreen information that is not dependent on dates. You can use the email list to send outdated and time-sensitive material, blog updates, and more current information too.
  6. Design a Client Questionnaire – To ensure that you get a good match with your clients, craft a questionnaire that ensures that they are ready to work with you. Try not to make the questions too long, but design it in such a way as to screen out those who would not fit with your business and bring in your ideal clients.

 

Build your online presence and then use everything at your disposal to build trust with leads, potential clients, and clients. This will ensure not only that you work only with those who most matches your needs, but also that you only work with people who really need what you have to offer. Everyone will be happier that way because you’ll keep more clients, get more referrals, and keep everyone long term.

 

 

 

 

 

 

 

 

 

 

 

 

 

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Are You Building A Highly Targeted List?

Are You Building A Highly Targeted List?

Are You Building A Highly Targeted List?

If you’ve already started building your list but you’re not sure whether you’re building a targeted list or not, it’s okay. It’s not too late. Keep the list you have but start over with how you identify your audience, attract them to sign up for your list, and engage with them. The people who aren’t ideal will naturally drop off your list over time.

Know Your Audience

It’s been said multiple times but you must know your audience. If you’re not sure right now who your audience is it’s important to drill down and figure it out. You should be able to create an audience avatar that you can look to before creating a single product or marketing message. When you do that you’ll be more targeted in what you create and in who you attract.

Know Your Customer

When people purchase from you, get to know them more. When you really know your customer, it’ll help you better target your audience because you’re going to get a bigger picture of the type of people who need and want your products or services. Over time, as you get more customers your audience avatar should represent your ideal customer.

Go After Them

The way you go after your audience and ideal customer is to know them. When you know them, you’ll know where they hang out, what they do in their spare time, and even what keeps them up at night. You can use that information to craft the right messages on all platforms that your audience likes whether that is a Facebook Group, a Live Event, or something else entirely.

Segment Your List

You can think of your email list in many ways. But, it’s one list segmented based on the preferences you set up. At the least, a list should be segmented to put customers in one segment, leads (audience) on another segment. When you develop more lead magnets, more products, and more services you’ll have more segments which can be automatically happen based on their behavior as you set it up in your autoresponder using the methods that system has such as tagging.

Engage Your List

It’s imperative that once you get people on your list you craft messages that will keep them engaged. It starts with your welcome message and it doesn’t end. Even if they buy a product or service from you, your relationship should continue, just in a different way on a segmented and appropriate part of your list based on their behavior. You can even reactivate a list with the right message.

If you’re unsure if your list is targeted or not craft a message to them offering a freebie that you think they’d all like and market it to your list as you would elsewhere. If they click through, then you can move them to a new segment of your list as active responders who act.  The people who don’t act, may not be your people. That’s okay. You can either clean them from your list or send more aggressive messages so that they either act or cleanse themselves of your list.

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The Money Is In the List

The Money Is In the List

Welcome And The Money Is In The List!!

There are millions of people using the internet and keeping up with the Internet, but what’s here today, will be gone tomorrow. Except when it comes to one thing. Email.

Email, while it has evolved has always been around and will always be around. Even if your Facebook Group is taken away, if you’ve done a good job cross promoting your list, you will be able to form your community elsewhere in the cloud. But without the list. Where will you be?

What Is an Email List?

First, let’s be clear that by “list” we’re talking about an email list that consists of your targeted audience. They came to be on your list because they signed up for it because they were interested in you and your offerings. A list is housed via an email service such as Aweber.com, Convertkit.com, or Drip.com. You own the list and you can build it in multiple ways.

Most People Aren’t Active Participants

One thing to remember about email is that usually, the engagement goes one way. In groups like those on Facebook, it’s often two-way communication. This gives a false impression of more participation and engagement in groups than on lists. But most people who are members of groups do not participate and are what are called lurkers. The same is true of your email list. But, if only 10 percent of a well-built list responds to any offer as you build your list your money-making ability goes up.

Build Trust

An email list is a great place to build trust. You’ll send information that educates the audience on the subject that they signed up to learn about. Your ability to send them frequent and high-quality information is important. You don’t want to go silent to your email list because you want them to be used to getting excellent and valuable information from you. That way when you send an offer, they’ll open the email, and be more likely to respond.

Provide Targeted Information

When you’ve worked hard to segment your list you can provide targeted information to each member of your list. Most autoresponder services have ways to segment list members even after they’ve joined based on their behavior. Look at tagging and segmentation information with your provider for more information on how to do this. But when you provide the most direct information that the person really needs at just the right time you’ll be able to sell the right products and services to the list members.

Make Repeat Offers

One thing to remember is even the most dedicated list member will not open all your email messages. Therefore, you need to send any offer multiple times by varying the time of day as well as the style of message. For example, you might send a heads-up email telling your members that an offer is coming that’s exciting, then you may send the information when the offer is ready, and then you can send updates over the campaign each day to remind them not to miss out.

All of this is so much easier to do with an email list because of the technology available to improve your messages over time based on your list members behavior. If you’re still not sure, just look at the stats.

Email is used worldwide, billions of emails are sent each day, and the return on investment for email marketing is astounding with an ROI of 38 to 1 according to Pew research which is a rise of over 20 percent since 2013. This means that email marketing is surging, not going away.

 

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