Are You Building A Highly Targeted List?

Are You Building A Highly Targeted List?

Are You Building A Highly Targeted List?

If you’ve already started building your list but you’re not sure whether you’re building a targeted list or not, it’s okay. It’s not too late. Keep the list you have but start over with how you identify your audience, attract them to sign up for your list, and engage with them. The people who aren’t ideal will naturally drop off your list over time.

Know Your Audience

It’s been said multiple times but you must know your audience. If you’re not sure right now who your audience is it’s important to drill down and figure it out. You should be able to create an audience avatar that you can look to before creating a single product or marketing message. When you do that you’ll be more targeted in what you create and in who you attract.

Know Your Customer

When people purchase from you, get to know them more. When you really know your customer, it’ll help you better target your audience because you’re going to get a bigger picture of the type of people who need and want your products or services. Over time, as you get more customers your audience avatar should represent your ideal customer.

Go After Them

The way you go after your audience and ideal customer is to know them. When you know them, you’ll know where they hang out, what they do in their spare time, and even what keeps them up at night. You can use that information to craft the right messages on all platforms that your audience likes whether that is a Facebook Group, a Live Event, or something else entirely.

Segment Your List

You can think of your email list in many ways. But, it’s one list segmented based on the preferences you set up. At the least, a list should be segmented to put customers in one segment, leads (audience) on another segment. When you develop more lead magnets, more products, and more services you’ll have more segments which can be automatically happen based on their behavior as you set it up in your autoresponder using the methods that system has such as tagging.

Engage Your List

It’s imperative that once you get people on your list you craft messages that will keep them engaged. It starts with your welcome message and it doesn’t end. Even if they buy a product or service from you, your relationship should continue, just in a different way on a segmented and appropriate part of your list based on their behavior. You can even reactivate a list with the right message.

If you’re unsure if your list is targeted or not craft a message to them offering a freebie that you think they’d all like and market it to your list as you would elsewhere. If they click through, then you can move them to a new segment of your list as active responders who act.  The people who don’t act, may not be your people. That’s okay. You can either clean them from your list or send more aggressive messages so that they either act or cleanse themselves of your list.

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The Money Is In the List

The Money Is In the List

Welcome And The Money Is In The List!!

There are millions of people using the internet and keeping up with the Internet, but what’s here today, will be gone tomorrow. Except when it comes to one thing. Email.

Email, while it has evolved has always been around and will always be around. Even if your Facebook Group is taken away, if you’ve done a good job cross promoting your list, you will be able to form your community elsewhere in the cloud. But without the list. Where will you be?

What Is an Email List?

First, let’s be clear that by “list” we’re talking about an email list that consists of your targeted audience. They came to be on your list because they signed up for it because they were interested in you and your offerings. A list is housed via an email service such as Aweber.com, Convertkit.com, or Drip.com. You own the list and you can build it in multiple ways.

Most People Aren’t Active Participants

One thing to remember about email is that usually, the engagement goes one way. In groups like those on Facebook, it’s often two-way communication. This gives a false impression of more participation and engagement in groups than on lists. But most people who are members of groups do not participate and are what are called lurkers. The same is true of your email list. But, if only 10 percent of a well-built list responds to any offer as you build your list your money-making ability goes up.

Build Trust

An email list is a great place to build trust. You’ll send information that educates the audience on the subject that they signed up to learn about. Your ability to send them frequent and high-quality information is important. You don’t want to go silent to your email list because you want them to be used to getting excellent and valuable information from you. That way when you send an offer, they’ll open the email, and be more likely to respond.

Provide Targeted Information

When you’ve worked hard to segment your list you can provide targeted information to each member of your list. Most autoresponder services have ways to segment list members even after they’ve joined based on their behavior. Look at tagging and segmentation information with your provider for more information on how to do this. But when you provide the most direct information that the person really needs at just the right time you’ll be able to sell the right products and services to the list members.

Make Repeat Offers

One thing to remember is even the most dedicated list member will not open all your email messages. Therefore, you need to send any offer multiple times by varying the time of day as well as the style of message. For example, you might send a heads-up email telling your members that an offer is coming that’s exciting, then you may send the information when the offer is ready, and then you can send updates over the campaign each day to remind them not to miss out.

All of this is so much easier to do with an email list because of the technology available to improve your messages over time based on your list members behavior. If you’re still not sure, just look at the stats.

Email is used worldwide, billions of emails are sent each day, and the return on investment for email marketing is astounding with an ROI of 38 to 1 according to Pew research which is a rise of over 20 percent since 2013. This means that email marketing is surging, not going away.

 

Which Tasks Should You Do in Your Part Time Hours?

Which Tasks Should You Do in Your Part Time Hours?

Which Tasks Should You Do in Your Part Time Hours?

Which Task Should You Do In Your Part Time Hours

Deciding which tasks to work on in a limited amount of time can make you feel stressed. But it’s easier to manage than you might think. You basically have four branches of your business:

  1. Creation
  2. Promotion
  3. Traffic
  4. Analysis

 

You should be creating something in your business. That could be a piece of new content that reviews a product, an eBook, a viral report that you plan to launch with money links in it, etc.

 

Once created, you’ll be focusing on promoting your online pages. The most successful entrepreneurs are those who don’t stop at task #1 – they’re the ones who really dig into the promotional aspect of their business and build a brand and a buzz for their business.

 

You can do that through social marketing (like using Twitter, Google Plus, Facebook, YouTube, etc.). You can also write press releases, participate in forums, and comment on blogs to help promote your online offers.

 

There’s a difference between promotion and traffic, although some entrepreneurs use the terms interchangeably. Promotion is how you develop a name for yourself. It’s how you engage people and create loyal customers.

 

Traffic is the mere act of getting your target audience to your site so that they can build that connection with you and convert into paying customers. Traffic can be achieved through your promotions (like when you Tweet a link to your site), but you can also use different methods.

 

If you’re building a list of subscribers, you always want to notify them whenever you have something new up. This includes blog posts, reviews, and even new products for sale.

 

You can also purchase advertising for traffic using things like Pay Per Click ads on Google, or by purchasing solo ads that go out to another marketer’s list of subscribers.

 

Analysis is something that never ends. Some people never tackle this task – and subsequently, their business doesn’t achieve the most success that it could if they’d just paid attention to the details.

 

You need to analyze what you’re doing online and always look for ways to:

 

  • Improve your products
  • Increase your traffic
  • Heighten your conversion rate

 

For example, if you have sales copy for one of your own info products, you want to always be split testing to see how one element performs against another one. You’ll have two identical copies of the same sales letter – with just one item slightly different so you can see which one out-performs the other.

 

It might be something as simple as the color of your text, or a headline change. Maybe the font, or an image you’re using will make a different. Everything should be tested and tracked over time.

 

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Creating Products That Sell

Create A Product That Sells!

 Are you ready to start creating products and services that sell? There is nothing more nerve wrecking than getting excited about creating a product or program and to launch it and to only hear crickets and dead silence. It can be discouraging and I have seen some of the best entrepreneurs throw in the towel because of this, quite frankly I almost did myself.

Do you want to almost guarantee that you can create something that your ideal client absolutely wants and is ready to sign up to work with you? It starts with selling something that they just gotta have, and the best way to sell and create something that they just have to have is by simply asking them.

Achieving success in your business can be just that simple. I can’t tell you how many times I put so much energy, time and money into creating something to just have absolutely no buyers.

Here are 4 ideas to help you gain clarity and get good at creating products and services that sell.

  1. Create a survey. Ask people who you think would be your ideal clients to complete a simple quick survey for you and for best results, keep it simple, because if it is too long, you risk the chance of people not wanting to invest time to fill it out! Ask questions such “what’s your biggest challenge” and “if you had a magic wand, what is the number 1 thing, you wish would happen in your business?”
  2. Have a conversation. Do target market research by inviting people to jump on phone call with you so you can share your idea with them in return for their honest feedback, again keep it simple and ask for 15 minutes of their time. This 15 minutes could create a massive explosion in your business.
  3. Create a Facebook Group Poll. If you already have a FB group ask your community for their input on what types of programs they are looking for or what they would be interesting in buying. This will give you an idea of what topics you can cover inside your coaching programs and even how you can position your programs.
  4. Give a free assessment or strategy session in return.People are busy and it can be hard to get people on the phone with you, so as an incentive offer them a free assessment of strategy session as an appreciation for their time and allowing you in their space.

Now, the best way to create a service that sells is to take action! Go ask your community what they want from you and then deliver the goods!

PS. In Order to create a product or service the sales it’s important that you know who your ideal client is. Do you need help? Grab the Nail Your Ideal Client Worksheet Now! 

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